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SQUATOBER 2018: 21 Day Squat Challenge

Last year I hosted a SQUATOBER challenge on Instagram and when the memory popped up in my Timehop I asked my IG followers if we should do it again this year.

Well, a resounding 92% said yes so I got to brainstorming about how to make SQUATOBER even bigger and better.

And here’s what I decided!

  1. I shortened the challenge from 30 days down to 21. My hope is that this will translate into more successful completions of the challenge!
  2. Last year’s challenge was just “do this many squats every day for a month” and I think it got a little repetitive. This year I decided to mix it up and each day features a different squat variation that challenge participants will do 31 reps of. I think this will add a lot more variety for participants and interest for the daily IG stories check-ins!
SQUATOBER 2018: 21 Day Squat Challenge

SQUATOBER begins on Wednesday, October 10 and runs through Wednesday, October 31. The challenge will take place primarily on Instagram where I’ll ask participants to tag their friends to join in and post their daily squats on Instagram Stories.

You can head over to the SQUATOBER challenge announcement post on Instagram for all the details and a visual of all 21 days of squat variations.

I wanted to give you guys plenty of lead time to get yourself committed and ready for the challenge and to recruit friends and family to join in the squatting fun. I tried to keep the squats simple and things you could do at home. Only three of them use dumbbells and you can totally leave them out if you don’t have any at home. You should be able to knock out this challenge in less than two minutes a day!

There is also a pretty sweet giveaway for a $100 Lululemon gift card happening over on Instagram!

jen eddins

Fun fact…I was about 9/10 weeks pregnant in last year’s SQUATOBER announcement photo and paranoid that someone would be able to tell. Haha. This year I’m holding a real live little pumpkin! 🙂

Biggest thanks to my friend and photographer Wanda Koch for helping me with these photos (and all the squat variation photos you’ll find on Instagram) so that we can take SQUATOBER to the next level this year.

I hope you’ll join me for 21 days of squats!

What’s your most favorite squat variation?

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